BIFFA SELECTS EPIC FOR UK’S LARGEST ALL-ELECTRIC FLEET
Waste management specialist, Biffa, selected EPIC Media Group to provide the livery for the UK’s largest all electric refuse fleet for their waste collection contract with Manchester City Council.
With 27 refuse collection vehicles in the fleet, it is expected to save around 900 tonnes of carbon emissions each year which supports the Council’s progress for its zero-carbon action plan. 10 of the new all electric vehicles have been wrapped a vibrant yellow designed vinyl and the remaining 17 have been fitted with EPIC’s changeable graphics system.
The first set of changeable graphics communicate the Council’s commitment to reducing carbon emissions. The greatest benefit of the system, is that the Council can update and change their messaging in accordance with their marketing campaigns. These movable billboards cover many miles at slow speeds around the city which makes it an excellent communications tool with far reach.
Roger Edwards, Managing Director of Biffa said: “Launching the UK’s largest all electric fleet was an exciting project that attracted a lot of attention. It was important that we selected trusted partner to provide the livery to ensure it was delivered to the best quality.”
Kevin Murton, Managing Director of EPIC Media Group said: “We are excited to have provided the livery for the UK’s largest zero emission fleet for Biffa’s Manchester City contract. We are proud to be part of the forward-thinking response to climate change in one of England’s largest and high-profile cities.”
