Sustainable Fleet Branding: EPIC Media Champions Greener Print Practices
Sustainable fleet branding is becoming more important than ever as local authorities and waste contractors across the UK work to reduce emissions and meet environmental targets. EPIC Media is proud to lead the way, integrating sustainability into every stage of our vehicle graphics process.
From the wraps we print to the packaging we reuse, EPIC Media’s approach to sustainable fleet branding is designed to reduce waste and minimise environmental impact—without compromising on visual impact or quality.
How Latex Printing Supports Environmentally Responsible Fleet Messaging
We’ve replaced traditional solvent-based printing with latex printing, which uses water-based inks instead of harmful solvents. This significantly reduces volatile organic compounds (VOCs) and improves both environmental and workplace safety.
“We chose latex printing because it offers brilliant colour, durability, and clarity—without the environmental cost,” explains Kevin Murton, Founder and Senior Business Advisor at EPIC Media. “For local authorities and contractors working hard to lower their emissions, it’s vital that every supplier in the chain does their part.”
This technology supports DEFRA’s Greening Government Commitments, which aim to reduce greenhouse gas emissions by at least 50% by 2032.
Less Waste, Smarter Packaging
Our commitment to sustainable fleet branding also includes the everyday details. We reuse vinyl roll boxes and protective packaging materials, extending the life of resources and cutting down on single-use plastics.
This hands-on effort aligns with WRAP’s UK Plastics Pact, which encourages businesses to design out waste and keep materials in use.
“Sustainability isn’t always about big gestures. It’s the small, consistent actions that make the biggest difference,” adds Kevin.
Supporting Greener Fleets, One Wrap at a Time
Whether helping councils combat fly-tipping or delivering recycling campaigns, we create vehicle graphics that make a statement—while aligning with frameworks like ISO 14001 and Net Zero Action Plans.
Our changeable graphics system also gives clients the flexibility to update messaging without replacing entire wraps, supporting long-term, sustainable communication strategies.
Ready to Make Your Fleet More Sustainable?
Explore how sustainable fleet branding can help you deliver high-impact messages while meeting environmental goals.
🔗 Learn more about our changeable graphics
🔗 Discover our latest award-winning projects
🔗 Visit WRAP’s UK Plastics Pact
For more information, contact: info@epicmediagroup.co.uk
